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  1. Justin Tadlock » Cleaning Up Your WordPress Blog & Other Extreme Sports
  2. Susan Ashcroft
    Susan Ashcroft Published |

    Thomas Friedman’s New York Times bestseller, The World is Flat, asserts that the international economic playing field is now more level than it has ever been. As popular as it may be, some reviewers assert that by what it leaves out, Friedman’s book is dangerous . I just finished a great little book that challenges Friedman’s idea of a ‘flat’ world. Here’s a snippet from an interview with the authors:

    “The world isn’t flat as a result of globalization,” say Ronald Aronica and Mtetwa Ramdoo, business analysts and authors of a critical analysis of Friedman’s book. “Globalization is the greatest reorganization of the world since the Industrial Revolution,” says Aronica. But by what Friedman’s book ignores or glosses over, it misinforms people and policy makers alike.

    Aronica and Ramdoo’s concise monograph, The World is Flat?: A Critical Analysis of Thomas L. Friedman’s New York Times Bestseller, brings clarity to many of Friedman’s stories and explores nine key issues Friedman largely disregards or treats too lightly. To create a fair and balanced exploration of globalization, the authors cite the work of experts that Friedman fails to incorporate, including Nobel laureate and former Chief Economist at the World Bank, Dr. Joseph Stiglitz.

    Refreshingly, you can now gain new insights into globalization without weeding through Friedman’s almost 600 pages of tedious tome. “If you read Friedman’s book, and were awed, you really should read more rigorous treatments of this vital subject,” says Ramdoo.

    I read Aronica and Ramdoo’s 143 page book in one sitting!
    Aronica and Ramdoo conclude by listing over twenty action items that point the way forward, and they provide a comprehensive, yet concise, framework for understanding the critical issues of globalization. They paint a clear and sometimes alarming picture of the early twenty-first century landscape, and present timely information needed by governments, businesses, and individuals everywhere.

    And what I also like is that the authors provide a wealth of interesting information at the book’s Web site:
    http://www.mkpress.com/Flat

    Also a thought-provoking 13 minute Overview on the Web:
    http://www.mkpress.com/FlatOverview.html

    And the recent interview: “Aronica and Ramdoo pummel Friedman’s flat world back into a sphere,”
    http://www.mkpress.com/AronicaRamdooInterview.html

    Also a really interesting 6 min wake-up call: Shift Happens! http://www.mkpress.com/ShiftExtreme.html

    There is also a companion book listed: Extreme Competition: Innovation and the Great 21st Century Business Reformation
    http://www.mkpress.com/extreme
    http://www.mkpress.com/Extreme11minWMV.html

    So, if you want to know much more about globalization than what Friedman provides you, check out
    http://www.mkpress.com/flat for concise and very interesting information.

    Best wishes,
    –Susan

    Reply
  3. Justin
    Justin Published |

    Thanks Susan for the sources. I might not get around to reading them anytime soon because I’m a little too busy to read up on globalization at the moment.

    I wouldn’t mind knowing what you thought of Friedman’s book though. You seem to be just promoting this other book.

    Although I haven’t read it, it seems unlikely that a 143-page book can really challenge everything Friedman is saying. He covered a lot of different material, then drew it back in together. He’s a wonderful writer.

    I do tend to agree with Friedman’s “Wake up America, the world is catching up” attitude.

    Reply

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