I was recently asked to participate along with quite a few other designers in answering a not-so-simple question — Where will WordPress themes go in the future?
Ian Stewart put together a panel of leaders in the WordPress theming community to answer this question, and I was happy to participate. We all added our opinions about The Future of WordPress Themes.
I’ve always considered myself a bit of an outsider in the WordPress theme community, doing my own thing, not caring much about what others do or say. I guess I can’t completely ignore that there are quite a few people watching what I do anymore. Before continuing, I just want to add that it was an honor being published alongside many great theme developers.
The question Ian asked made me think about what the future holds for my WordPress themes and involvement in the community.
What the future holds
While I don’t want to give away everything I have up my sleeves, I’ll give you a bit about what I’m doing.
Currently, the Structure and Options themes are doing well. Lots of downloads and a great community being built in the forums. These will be my main projects along with a new theme over the coming months as I will continue making them more user friendly.
These themes will have very different paths.
Structure will focus more on the use of widgets. You’ll see why when you get WordPress 2.5, which is slated for release in the coming days. The WordPress team has completely revamped the widget control panel, something I’ve been asking to happen for quite some time. I will keep adding new ways to widgetize the theme. I’ll also build some more color schemes. I’m tired of seeing the same old blue.
The Options theme will be different in the ways it is already different. For now, widgets will only play a role in sidebars. My focus here will be building a better, easier user interface and optimizing the code. A new style is already in the works for the next release.
I also have plans for a new theme. I want to take the ideas behind Structure and Options and use them on a much smaller blog scale. No magazine styles. No CMS. Nothing fancy. Just a pure blog theme with loads of options and styles. I might just call it the “Average Joe” theme. Something for the blogger that only wants to blog.
So, what’s beyond that?
After trying to perfect the three themes mentioned above, I might move toward more niché-specific themes. Maybe I’ll put together a video game theme or a book reviewer theme. I’m not entirely sure at the moment.
I might start working on some plugin projects, which is something I’ve never fully pursued because of a lack of time, poor PHP skills, and not knowing enough about the WordPress system. At least now I only have to worry about time. I think I know enough about PHP and WordPress to start working on some plugins and helping the community in that way. Themes will still be my main focus though.
When will I start making money?
Many of you have asked when I’ll start charging for my services. The short answer — never.
It’s more complicated than that though. I’ll definitely keep building upon my current projects and offering things back to the WordPress community. I’ll continue to provide as much support as possible in the forums, and some of you have helped tremendously there, which has freed up some time for me to work on other things. Of course, you can always make donations to the theme projects, and I’m thankful for those of you that have.
I have been thinking of ways to monetize the site because, at some point, I want to earn a few extra dollars. Obviously, I’ve been running some ads over the last few months, which has helped out (go visit my advertisers’ sites).
I’ve also toyed with the idea of selling $2 stylesheets for the Options theme. I’m still not sure about that at this point because Options was built for the community. Custom design work is going fairly well, so well that I had to take down my services page (I’m a bit backed up). However, splitting my time between blogging, building a community around my themes, doing custom work, and my day job doesn’t leave much time for anything else.
Monetization is something I am thinking about, but I want to keep offering great things back to the WordPress community as well. I can say that I have no plans to move into the “premium” or “paid themes” market.
I’m always open to suggestions.
The future is WordPress
Even though I’ve typed all this out, much could change with these plans. I’m never quite certain what I’ll actually do until I sit down to do it. I never know when a new idea might strike.
I do know that I want to continue working with the WordPress system, and that’s enough planning for me.
Just be on the lookout for new things because I’m working on them.
I would love to see a theme that is geared towards educators who want to use wordpress to post regular goings on, lectures, or tutorials from class as well as keep more static informational pages.
Sorry about forcing you to take down the services page. I should stop sending you referrals. I know.
When we get a chance to, I’d like to have a chat with you about WordPress themes because I believe we are heading in similar directions. Like you, I’m not competing in the $50-$100 paid themes market and I’ve been doing my own thing.
The Future is definitely WordPress.I like your $2 stylesheets idea, charging for-add ons instead of the main item is a pretty good business too.
“Many of you have asked when I’ll start charging for my services. The short answer — never.” That’s the best, the great, and lovely I love from you Justin. Keep work for humanity… not for captalism… Love you love you
Did you take down your forum too? I’ve been getting 404 for the past week when I try to login to your Forum.
I really like your Options Theme even though I, (with all the reading and references) still can’t figure out how to use Custom Fields–especially how to create values. (I–like many if not most of your FANS am NOT A GEEK, php or CSS fluent. Please don’t ASSUME that I know thing one. Please DO spell out in detail (as if I were in the 3rd grade) what you’re talining about.
OK, I’m sorry. I know this is NOT the appropriate venue for my comments and questions. It’s the only way (at present) I know to reach you since your forum doesn’t seem to be working.
From release, to controversy, to authority, you have become a WP theme rock star!
You mentioned ease of use in the article. Design so your mother can use it, and everyone will benefit. It worked for AOL.
@skarld: and for Blake Ross!
I like the $2 idea as well. It’s not too expensive, and gets around the intimidation of trying to hack your CSS to experiment with a different look. Chuck out the old style and bring in the new for only two dollars–a two-buck chuck sheet!
Sorry for the double post, but I did want to add that I would look forward to a book reviewing theme…
The $2 Style sheet idea is brilliant, great way to monetize (in a small way) and I would pay in a heart beat, let me know when it’s available…
Make a sports theme… PLEASE!!! There aren’t any out there… Brian tried, and he made a great theme, but what makes it a sports theme? Make something with a scoreboard, something with a spot for breaking news and briefs, look at ESPN, SI, etc… in other words, make it sports theme, not a general theme… please somebody do this… and soon!
Best of luck, Justin! Glad to know you’re in on the future-of-Wordpress discussion!
Zac
That sounds like a good idea. Maybe I’ll get around to it if someone doesn’t do it first. I have some similar ideas, so we’ll see where the future takes us.
Small Potato
No problem with sending referrals. I’ve actually got some interesting projects out of custom designs, so it’s always nice to see what people want done.
We’ll definitely chat sometime about themes and where we’re headed.
Moses
I’m a fan of charging the $2 fee for new styles because it’s honestly not much money and it’ll probably give me a little extra money to work with.
VideosCafe
WordPress was built on the idea of open source and people sharing ideas, which is something I want to continue promoting.
Charles
The forum has been going strong. Maybe there was a glitch or something at some time. Try clearing your cache or cookies or something.
skarld
Thanks. “Design so your mother can use it.” I think I should paste that in the corner of my monitor to remember as I putting together new stuff.
CircleReader
A book-reviewing theme is definitely something I want to experiment with in the future because reading is a passion of mine, even if I don’t do it as much as I’d like.
Karim
If I had $2 for every download thus far, I’d have $8,000. Of course, that’s not taking into account people that wouldn’t pay, would opt to use the free stylesheet, or design their own. It’s an interesting concept that I might try.
Nick
I’d really like to do a sports theme, but it’s not in my immediate plans. A stylesheet for Options or Structure sounds like an option that I could do much sooner. If no one gets around to it in the coming months, I might just have to take on the project.
wideaperture
Thanks. I’ve seen quite a few comments saying that themes are getting boring, so I’m ready to step it up a notch.
Justin,
that sounds great… all the pieces are there. Definately. I own so many themes, and have downloaded so many free ones, between all of them I’m sure I could do a killed mash-up. i just don’t have the skills to do i and have it looked polished. I personally think that MLB.com has the most amazing site…
If you don’t get around to it sometime soon, maybe I’ll start going to the casino every night until i win enough money to hire you to make me one…
Justin great work..I have been saying this for a while..Create a Theme Club like Small Potato’s. Period. Just a small annual fee (may be between $10 to $30). Bring out at least one theme every month, put in those css you are talking about, throw in some custom plugins, offer support in the forums. Thus also you get to have a community that help each other. “Premium” themes are new to WordPress and what developers dont get is that people dont like to pay a one-off fee to buy a theme or an extension thats why there has been an uproar about GPL and WordPress lately. People like to belong to something, a commnity perhaps.
Thats why I am suggesting you create a Theme Club (dont worry you can also create FREE themes for non members). Theme Clubs work in Joomla (check RocketTheme.com or JoomlArt.com) because the underlying business model makes people feel like they belong to a community where they get stuff(themes, plugins, support) and at the same time it gives the developer some steady income to buy resources and balance your lifestyle financially so that you can have a free mind for creative thinking..well just my thought
yea, rocket theme’s has the greatest set up. I actually thought about jumping to Joomla after seeing how it works. I mean $50 bucks for all the themes they have created then 3 new ones of the next there months, or 100 bucks for all the theme’s they have and then 12 more… THat’s a lot easier to stomach than 100 bucks a pop, then you realize that maybe this theme doesn’t look as good on your site as it did on the demo. If someone with quality design skills set up shop using the rocket model, they’d kill the competition. No one is going to back 100 bucks for one theme of the same quality when they can get 50 and the next 10 for the same price.
ntas and Nick I agree 100%, I sent Justin an email earlier today about this very thing.
Glad to see I’m not alone on this.
I’d willing to pay for stylesheets to change things up occasionally. I don’t mind trying things on my own but I’m still hesitant to really mess with the css.
Justin
You mentioned that you may think about developing a video games theme, and I wanted to let you know that I have used your Options theme for a games site:
http://www.freewebgames.co.in
The site is still in beta, and any feedback is appreciated.
Thanks for all the hard work, you’ve been a great help to the WP community!
“Many of you have asked when I’ll start charging for my services. The short answer — never.” Hats to you! I have only paid for a theme one time. Everything else has been a hack of an existing theme. Every theme I have seen (for sale or free) doesn’t come close to what you have offered in the Options theme.
All other theme developers that are selling their themes should be embarrassed by your work. Keep up the great work and I will keep click on your ads on a daily basis to help you get something for your work! Everyone else should do the same.
Cheers.
World class, that’s all there is to it.
Nick
Please start hitting up all the casinos.
ntas
With Small Potato announcing he’s leaving WPDesigner.com behind, I might consider starting a themes club. I like how Rocket Theme is set up. I haven’t checked out many of the the others.
I just know that continually making themes and supporting them all will eventually take its toll on me mentally and physically, unless I could make enough to quite my dayjob and do this full time.
Stephen Lane
Thanks for the email.
RebeccaJ
One business model I’m considering is just releasing the templates and selling the stylesheets. Maybe mixing that with the club idea might not be so bad.
Daniel
The video games theme was just an example but definitely a possibility. Your site looks good. Maybe just change the background color of your header image to match the page’s background color.
The House of Husar
All of us theme developers at least think of ways to monetize at some point, which I’m doing too. I just want to continue giving back what I’ve been giving to the community for free. The thing I want to do is mix the same free system with a way to make a few dollars too.
Cody Redmon
Thanks.
Have tried links to forum, using firefox and ie, but with no luck. Forum down?
Des Walsh
The forums are working fine right now. They were down a couple of days ago. You might need to clear your browser cache.
being a theme designer myself in spare time I can agree to your point where you say “Many of you have asked when I’ll start charging for my services. The short answer — never.” -
Wordpress is just not meant for paid services I believe. Themes should be free and the only occurrence when one is to charge for work is when you do custom client work.
mezzoblue has similar views – http://mezzoblue.com/archives/2008/03/04/producing/index.php
jez
People sure do like to point out that particular line:
“Many of you have asked when I’ll start charging for my services. The short answer — never.”
I think I’ll continue releasing free themes until I simply get tired of putting them together at least.
I do think there is potential monetary gain with the WordPress system though. We just need the right business model, one that gives back to the community, while allowing designers and developers to make a few extra dollars.
Another idea I’ve been thinking about is releasing free themes but selling alternate stylesheets for cheap (maybe $2). There’s always a themes club model too.
So, “never” shouldn’t be taken too literally. When I say this, I mean that I’ll never charge for the services I currently offer, which includes the support and attempts at innovation with WordPress.