Screw the premium theme market.
For that matter, let’s stop using the word “premium.” Let’s label it for what it is — pay-for-use.
I was surprised annoyed when I read a post covering 100 premium WordPress themes at the Outlaw Design Blog. I was well aware there were more and more pay-for-use themes coming out but had no idea that someone could actually write a post about 100 of them. And no, that’s not all of them.
Ian Stewart got it right when he said, “The Premium WordPress Theme phenomenon has approximately one year left before collapsing entirely,” in his post about the future of premium WordPress themes. I don’t think he’s right because he said my Options theme was the premium-theme killer but because the market is already becoming saturated. It has only been three months since that post. I can’t imagine what the market will look like in another nine.
Some theme developers will continue to lead the market because they hopped in at opportune times, are good designers, and have built a nice following, such as Brian Gardner and Jason Schuller. They’ll continue to profit from this business much longer than many. Plus, they still do give plenty back to the community through free downloads and quite simply, innovation.
I’m sicked and tired.
WordPress was built from a community of people willing to share freely. Yes, even themes. What? Yes, themes were free at one point. Good Great themes were free at one point.
I’m not going to beat around the bush here — stop releasing pay-for-use themes.
Sure, there’s a market there, but I don’t want to see every single mediocre theme have a price tag attached to it. Just because it’s a magazine-type theme doesn’t mean it’s a premium theme, or that it’s worth some form of funds anyway.
If you’re going to release a theme and call it premium, then you need to — in the words of a high school cheerleader — “bring it.”
I don’t have a problem with people releasing themes for money. It’s something I’ve considered on several occasions. What I do have a problem with is users getting screwed out of $100, $50, or even $30 because they bought a theme that’s mediocre at best, a theme that has invalid code, or don’t get the support they need for using the theme.
I could go on and on about why I think the pay-for-use market is hurting the WordPress community, but I’d rather hear your thoughts on this.
Project M is coming soon.
Yes, the long-awaited secret WordPress project I’ve mentioned a few times.
You might ask what Project M has to do with the premium theme market. Let me state this clearly before moving on — I am not entering that market.
Project M will be a project that involves free WordPress themes. I will be incorporating a monetary aspect of it, but my main theme downloads and support forums will remain free. The reason I’ve added this to a post about the pay-for-use market is because I will be competing against all these new “premium” sites popping up. I don’t plan to go up directly against the big boys because I think there’s still a need for their innovation and their corner of the theme market.
I do hope to help weed out some of these sites that are releasing themes solely for making a quick buck.
I love the WordPress community.
I’m also sure many premium theme authors feel the same way.
We’re heading in the wrong direction though.
I’d like to see more innovation with business models and ways to make money without sacrificing what WordPress is all about.
Small disclaimer: Since I know quite a few people might be a bit angered by this post, I want to say a couple of things. I know a lot of premium theme authors on more personal levels. I also feel that many developers are doing a good job with their theme businesses. I don’t aim to offend those that do right by their clients/customers. I just wanted to point out some things that I’ve been thinking about lately concerning the direction of WordPress themes.
Keep updated about Project M by subscribing to the feed.
Can’t wait to see what you have in store. I have purchased themes and I ALWAYS have to fix them in one way or another. It shouldn’t have to be that way, and there are a growing number of free premium themes that may still have issues but at least there is no money involved so the frustration of fixing problems is much less.
I support your movement.
Cheers Justin! I support your statements about selling these “premium” themes. Most business should hire a web designer to pick a theme and pay them to tweek it. Adding a middle-person is BS in my opinion. Option theme revision looks great. Keep up the good work.
You provide remarkably better themes and a million times better support than any premium theme/author I’ve ever known. So I’m with you.
Hey man I can’t wait for Project M and thanks for sticking with the community. You build great stuff.
I totally agree that there are a lot of “crap” themes out there that should never be paid for, but I also agree that there are some genuine “top shelf” themes that are worth paying for, such as Brian Gardner’s Revolution theme.
Plus I would be more than happy to pay for your themes, as they are certainly far superior to the general run of the mill stuff out there!
I agree with John all the way. There are a couple of designers out there that actually know what they are doing. Some charge money for their themes, some don’t. I would have no problem paying for your themes since indeed I do consider them premium in every sense of the word.
Your free themes are better than more premium theme.
Hold on
I always used free themes until I was lucky enough to win one of Brian Gardner’s premium themes - Rev Pro Media. In fact I was using one of his free ones before that.
I have found Brian to be very helpful on his forums and his themes are excellent. His themes “bring it” for me and I feel privileged to have the opportunity I’ve had to use it.
I use Options for my son’s site and it is superb.
Of course, if you pay for a theme you do have higher expectations of customer service.
Personally I don’t think some of these other pay-for themes (I won’t call them premium) realise that.
Well done.
CB
Go Justin. Totally agree with what you’re saying here.
I’m just beginning to use Joomla as a CMS for non-blogging web work and this is the state that WP would descend into without thinking about it, like you and many real WP users are.
There are virtually no decent free themes for Joomla out there (that I can find so far), try searching for Joomla themes and it’s all about the money. Not cool. And this is where WP would be in a while if we’re not careful.
Looking forward to Project M. Keep up the good work and I hope Korea is keeping you entertained.
James
Now I’m really curious about what Project M will be.
I’m so curious I am about project M, I can hardly contain myself!
I never really understood the idea behind pay-for-use WordPress themes. And the word premium has also had me badly confused.
But it’s good to know Project M will be a totally free-for-use project.
IMHO, you are the real definition of premium WordPress theme designer
I’m looking forward to seeing what Project M is.
There’s quite a bit of anticipation building for that!
I found your post to be an interesting read.
I believe that the consumer who is purchasing the junk theme is doing the WP community a disservice also.
They buy the theme and then blame Wordpress, their webhost or a handful of other people for the issues they encounter.
Just because the product has a price tag on it does not mean that it’s worth it!
Daisy
Thanks for the link to the post. They just had to show the worst stylesheet available with the Options theme on there.
Chris
Thanks for the support.
Andrew
I agree about businesses just hiring a Web designer. There are definitely affordable custom solutions. Plenty of designers are just looking to put together a portfolio and would take on smaller businesses at low costs.
Matt
Thanks for the kind words. I do try to give support because I feel that if I’m going to give you all this stuff, then I’d have to at least explain how it works.
John
I’ve always heard Brian is one of the best when it comes to support, which is one reason I pointed him out in the post. My aim is to not take down designers like him because he provides a “genuine” service. Trying to get rid of those “crap” themes though.
Remkus
Thanks. I know a few of those designers that provide great support and top-notch themes too, both free and paid. I don’t want any of those guys being lost in the crowd because of the saturated pay-for-use market that’s starting to form.
Steve
Thanks for the support and compliments.
cellobella
You got it right when you said, “I don’t think some of these other pay-for themes (I won’t call them premium) realise that.” I’ve actually spent the last couple of weeks looking at the state of the market and seeing what pay-for-use themes are available. Many of them don’t even have a proper support system set up; it’s not that hard to put together an install of bbPress. If you can’t manage that, then you definitely shouldn’t be releasing themes labeled as premium.
James
I also agree with you about where WordPress will end up if we keep moving in this direction. We’ve got this same business model popping up everywhere.
And why not? It works for some of the original premium theme authors; shouldn’t it work for us too?.
That’s what I’m presented with when thinking about the mindset of people hopping on the premium-theme-train. This is bad because no one’s being innovative, and before long, the average theme will cost money.
Ian
I hope I’m not building up Project M too much. I do believe it will be innovative in its approach to how we use WordPress themes though. Basically, it’s just my way of trying to think outside the box.
WordPress Modder
As promised, I’ll release a post about this within the month. So, not much longer to wait.
BoltClock
Thanks for the compliments. I’m trying to put together some of the details for my next post — about Project M. I will say, without giving too much away, that the direction it heads in will be / has been based on user feedback.
RebeccaJ
I can agree with you to an extent about consumers doing a disservice to the community, especially at the moment. However, in a year’s time with the road we’re starting to head down, the average WordPress beginner won’t know that there’s an entire community devoted to releasing quality WordPress themes for free because of all the paid themes out there.
I knew this was going to happen. People using the word “premium” for not-so-premium themes. I wouldn’t even call them themes because their so bad.
Glad I’m not the only one with plans to innovate in the free themes market.
Ptah
Glad to have you in the conversation here. I’m looking forward to seeing what you can come up with too. As long as leading, and new, theme authors keep innovating, then we can try to stay ahead of the pack of money-hungry [insert word for wild animals that roam in packs].
I’ve been following your stuff lately, and it’s looking good. I haven’t had a chance to play around with WPFreemium just yet though, but plan to.
You are so right on.
On a similar note, whenever I go to stadiums for concerts or sports and they charge 7 dollars for crap beer like Bud or Coors, they always have the “Premium Beer” option, which is like 2 dollars more for Corona or Heineken. Premium?! I think what they are trying to say is “slightly less crappy”.
Also, I think I know what Project M is, and all I’m going to say about it is: I’m really excited!
Justin, I’m really very keen on waiting that mentioned Project M.
For the premium themes market, I’ve only seen three genuine designs, Revolution Themes, Small Potato’s Portolio and iThemes, though I didn’t pay iThemes.
BTW, please kill Premium Themes, as most of them are crap. Options and Structure were worth to pay for.
I think your post is quite interesting, and I also share your sceptisism. I think many people live by the idea that Premium-products can make you rich like …. and ensure wealth and happiness for a lifetime, or more. But, very few do invent things like Skype or Google.
My opinion is that really good shareware, themes or whatever can be worth a lot for the user, and as a consequence, can be paid for. Those making sharewares for a living also need to charge for their products, as any other enterprise.
On the other side - there are many people (I believe you belong to this group) who do things for others because they enjoy the work, do not really need it for their living/salary, and most importantly, have a feeling that sharing a product/service has a bigger meaning, making the world a little bit better.
Justin, keep up the good spirit, but don’t work too hard. And drop me a line if you need free advice from a neonatologist
Dear Justin,
Whatever they said, whenever you hard, I always believe and support your aim and works. And let me say something, do what you believe!
I love WordPress Community too!
Cheers!
edwestin
Com’on! Corona is a premium beer!
If only I had thought of your analogy first…
Quite a few people have made some good guesses as to what Project M is. I suspect quite a few of them are right in some way or another. I’m actually in the middle of writing the announcement post for it, so it’ll be up sometime tomorrow.
J Mehmett
All of those premium themes are actually premium in every sense of the word from what I’ve seen and heard from others.
I’ll be trying to kill off some of the premium theme sites that are offering nothing back to the community.
StefanJ
I see some of these people are probably thinking of a great get-rich-quick scheme, but they don’t understand the WordPress community like some of the good premium theme authors.
The reason I do it is because I simply like fiddling with code. It’s not necessarily, at least didn’t start off as, a way to give back to the community. But, I think the ideas I’m working with now and will be working with in the future will be very WordPress-community centered.
I understand that some people are in this to make a living. I also believe that if you’re in that group that you need to love your work and the community surrounding it. Also a firm believer that you have to support your product. If you have these qualities, then you shouldn’t have a problem being successful (maybe not wealthy, but at least successful).
Thanks for the input and a fresh look at the premium market here in the comments.
mhawsayar
Looks like I missed you; you were caught up in Akismet’s wrath.
Thanks for the support.
[...] in — is that I want to provide an alternative to the premium theme market I mentioned in the last post with quality themes and [...]
I hv been a victim of this.
I bought Wp-Pemium theme some time back ( before option) came out. And severly screwed up by the developer. I hv not yet used the theme in any of my project. The guy mentioned something abt the theme and he has something available in it. Tht’s the useless theme I hv ever seen.
Much to my surprise when i asked for help he told me that he has lots of work n he cant help me in customizing it. If any one wish to buy Wp-Premium theem never ever buy that.
Please excuse me the theme is not Wp-Premium but wp-Remix theme.
Love you for those Free themes! Go Project M!
[...] features and found many were PAY FOR USE. Naturally, I preferred the free version. Justin has a big rant on the paid themes market. I somewhat agree with his [...]
[...] against the premium themes market as a whole is Justin Tadlock, who recently wrote a post titled Screw the WordPress Themes Market. Justin is someone that I’ve been following for quite awhile now and have a huge respect [...]
[...] against the premium themes market as a whole is Justin Tadlock, who recently wrote a post titled Screw the WordPress Themes Market. Justin is someone that I’ve been following for quite awhile now and have a huge respect for his [...]
I have to say that I have no real problem with someone trying to make money from his labor.
Justin’s complaint is legitimate — crap is being sold at the same price as excellence.
But I think that what he identifies is not the need for people to stop trying to sell crap, but for someone in the community to take up the job of ‘trusted guide’, reviewing themes the way CNet reviews digital cameras.
With a set of standards in place, a review community could dispose of the substandard work simply by telling the truth.
I have to say that as a developer of very, very modest skills, access to the best work has made my job easier. I paid for one of the Revolution themes and it was the best money I’ve ever spent. It saved me literally weeks of work. (In fact, you can argue that the best “premium” themes are undervalued, when measured against avoided cost.)
A couple of missing thoughts from the above post:
I’m not opposed to free themes. Who could possible be? What one gives to the community is one’s own choice and Justin’s to be applauded and supported in some other way for his decision.
Another way in which the community could support those looking to create premium themes is to allow a would-be theme developer to submit his/her pre-release theme for quickie analysis — sort of a pre-review. Poor themes could get better, the community’s coding skills are enhanced, and a would-be developer has a sense of how his/her theme would do in the marketplace, whether free or paid.
Techie Z0ne
I’m sorry to hear that you had a bad experience with a paid theme. Of course, I’m happy to have you using the Options theme.
Ely
Thanks for the support on this. I think you’ll enjoy Project M.
Dave
I’m right there with you. No problem with premium themes if they’re actually premium. I assumed Brian’s name would come up with the Revolution themes, and I believe what he’s doing is benefiting the community because he’s really advancing the techniques used in themes, so much so that we’re all at a full sprint just trying to keep up.
I’d like to see a good review blog come up with themes. You have a good idea here. Now, if we could only get someone to fund the project…
When I saw the title of this article I was all set to argue the point with you until I actually read what you wrote. I currently use Mimbo (free) for my site and I’m thinking of either redesigning utilizing Options or doing my next site with Options.
It’s such a damn good theme.
Hoodgrown Magazine
I’m glad you read through the entire article then.
I did write what would’ve been a much more controversial post, but it didn’t quite fit with what my beliefs are about premium themes. I felt I didn’t give enough credit back to theme authors that had genuinely great themes and businesses. So, I completely deleted the post and started afresh.
Mimbo is a great theme, and Darren is a great theme developer with some interesting stuff. I’m glad you like Options. So much of the direction it has taken has been from user feedback, so feel free to tell me what you do and don’t like about it.
If I had found your themes a little earlier, I wouldn’t have bought the theme I’m using now. because your themes rock Justin.
I didn’t give much thought to the purchase, just found a nice theme i needed to have
Later on I discovered there was an ongoing discussion about the payable themes. Alas my purchase was completed, and I’m happy with the theme, but if I had to choose today your themes would win…
Well said, I planned to get one premium theme, too but I experienced the lack of support from the author during the customization talk till I happened to know Option; and there I stopped and said “YOU GUY ROCKS!”
Thank you Justin.
Mr. Tadlock, your themes are TOP NOTCH and your efforts are quite refreshing!
With that said, I blame you for my discontent toward the Premium News Themes by Adii. I plunked down a whole Benji for Fresh News and I expected a more versatile theme with numerous options… like your Options theme.
Needless to say, I was quite disappointed. Now, I’m down $100 and I’m stuck with a theme that is useless for me. I would have much rather donated the hundo to you for your generosity to the WordPress community.
Great post .. you can actually feel the emotion in your words.
I’m a plugin author and most of what I do is available to anyone who wants to use it. I even provide free support where I can (I say most because I have one plugin that has a paid-for-version, but that’s because it’s special and took months in the making)
As you say, Wordpress was built around the idea of community and there’s a great community out there. But there are also those that try to take advantage of people where they can. As you say, someone of the stuff out there is REALLY poor quality and gives everyone else a bad name. And when someone is forced to pay for it, well, that just takes the biscuit.
Thanks for the show of spirit. I’m subscribing to the blog and looking forward to hearing more from you !
trendminders
I’m glad you like my themes.
I will say that if you’ve found a theme (paid) that works for your site and you get any help you need using it, then it was probably a good purchase. I’m not against all premium themes, so long as they’re legitimately premium.
gofree
Thank you. I’m sorry you had a bad experience with the theme author before.
cK!
Well, if you ever feel like plunking down another 100 toward my themes (or, the upcoming Project M), then feel free to do so.
Owen
That’s exactly what I aimed to point out — some paid themes are of “poor quality” and are making genuine theme authors (with free or paid themes) look bad. It ruins that community experience we’ve enjoyed for so long with WordPress.
Hi Justin. You are breath of fresh air amongst all of the hucksters out there. I’m in complete agreement with you and kudos to you for standing by your principles.
I’m having the same problem with my niche that I created. There are now so many con-artists out there trying spin a fast buck out the pockets of the gullible that it just sickens me.
The blogosphere was built on the principal of sharing and helpfulness towards are fellow bloggers. Wordpress was born out of that conviction.
But today we find everything from the corner racketeer to mega corporations trying to exploit our beloved blogosphere. Stick to your convictions and set an example.
I tip my hat off to you.
[...] post title was “Screw the premium theme market” where he criticises blog designers who charge for their so-called [...]
I support what you are going to do. I think its the best for wordpress community, to have a great theme with no cost.
Great Post,
We recently purchased a premium theme because of time constraints. Funny thing is the author promised lifetime support.
What we got in the way of support was 1 word answers and almost a feeling of “don’t bother me please” when asking questions.
The very last time we buy anything for wordpress. Bring on Project M!
Good luck.
i’m agree with you, wordpress is a free!
Though you may consider me as one of the lurkers who just wait for the time to reap the fruits of your labor (themes) and use it, I agree that people with no decent ability and dedication should not sell pay-to-use themes. For those who can, I commend them, I commend you.
I use Options and Structures theme, and I am impressed that you offer them for free yet the quality of those two are way beyond that of numerous pay-to-use themes.
I totally support you and on your project M. Blessings!
Blog Bloke
The “hucksters” are the people that are really giving the entire community a bad name, not just us theme designers.
It’s even worse when companies get into the market while offering sub-par themes.
John
Thanks for the support.
Epat
Yes, WordPress is free. That’s not to say we can’t make money off it though. I just think we need to think outside of the box a bit with monetization.
Galwin
Structure was created because I just wanted to see if I could accomplish a few things. Options was created to see if I could push the system just a bit more, expanding on the ideas behind Structure.
Project M will be my answer to the premium theme market.
[...] say, “screw the premium theme market“, some think simple designs are still the best, others keep on doing what they’ve been [...]