For that matter, let’s stop using the word “premium.” Let’s label it for what it is — pay-for-use.
I was surprised annoyed when I read a post covering 100 premium WordPress themes at the Outlaw Design Blog. I was well aware there were more and more pay-for-use themes coming out but had no idea that someone could actually write a post about 100 of them. And no, that’s not all of them.
Ian Stewart got it right when he said, “The Premium WordPress Theme phenomenon has approximately one year left before collapsing entirely,” in his post about the future of premium WordPress themes. I don’t think he’s right because he said my Options theme was the premium-theme killer but because the market is already becoming saturated. It has only been three months since that post. I can’t imagine what the market will look like in another nine.
Some theme developers will continue to lead the market because they hopped in at opportune times, are good designers, and have built a nice following, such as Brian Gardner and Jason Schuller. They’ll continue to profit from this business much longer than many. Plus, they still do give plenty back to the community through free downloads and quite simply, innovation.
I’m sicked and tired.
WordPress was built from a community of people willing to share freely. Yes, even themes. What? Yes, themes were free at one point. Good Great themes were free at one point.
I’m not going to beat around the bush here — stop releasing pay-for-use themes.
Sure, there’s a market there, but I don’t want to see every single mediocre theme have a price tag attached to it. Just because it’s a magazine-type theme doesn’t mean it’s a premium theme, or that it’s worth some form of funds anyway.
If you’re going to release a theme and call it premium, then you need to — in the words of a high school cheerleader — “bring it.”
I don’t have a problem with people releasing themes for money. It’s something I’ve considered on several occasions. What I do have a problem with is users getting screwed out of $100, $50, or even $30 because they bought a theme that’s mediocre at best, a theme that has invalid code, or don’t get the support they need for using the theme.
I could go on and on about why I think the pay-for-use market is hurting the WordPress community, but I’d rather hear your thoughts on this.
Project M is coming soon.
Yes, the long-awaited secret WordPress project I’ve mentioned a few times.
You might ask what Project M has to do with the premium theme market. Let me state this clearly before moving on — I am not entering that market.
Project M will be a project that involves free WordPress themes. I will be incorporating a monetary aspect of it, but my main theme downloads and support forums will remain free. The reason I’ve added this to a post about the pay-for-use market is because I will be competing against all these new “premium” sites popping up. I don’t plan to go up directly against the big boys because I think there’s still a need for their innovation and their corner of the theme market.
I do hope to help weed out some of these sites that are releasing themes solely for making a quick buck.
I love the WordPress community.
I’m also sure many premium theme authors feel the same way.
We’re heading in the wrong direction though.
I’d like to see more innovation with business models and ways to make money without sacrificing what WordPress is all about.
Small disclaimer: Since I know quite a few people might be a bit angered by this post, I want to say a couple of things. I know a lot of premium theme authors on more personal levels. I also feel that many developers are doing a good job with their theme businesses. I don’t aim to offend those that do right by their clients/customers. I just wanted to point out some things that I’ve been thinking about lately concerning the direction of WordPress themes.
Keep updated about Project M by subscribing to the feed.
Can’t wait to see what you have in store. I have purchased themes and I ALWAYS have to fix them in one way or another. It shouldn’t have to be that way, and there are a growing number of free premium themes that may still have issues but at least there is no money involved so the frustration of fixing problems is much less.
I support your movement.
Cheers Justin! I support your statements about selling these “premium” themes. Most business should hire a web designer to pick a theme and pay them to tweek it. Adding a middle-person is BS in my opinion. Option theme revision looks great. Keep up the good work.
You provide remarkably better themes and a million times better support than any premium theme/author I’ve ever known. So I’m with you.
Hey man I can’t wait for Project M and thanks for sticking with the community. You build great stuff.
I totally agree that there are a lot of “crap” themes out there that should never be paid for, but I also agree that there are some genuine “top shelf” themes that are worth paying for, such as Brian Gardner’s Revolution theme.
Plus I would be more than happy to pay for your themes, as they are certainly far superior to the general run of the mill stuff out there!
I agree with John all the way. There are a couple of designers out there that actually know what they are doing. Some charge money for their themes, some don’t. I would have no problem paying for your themes since indeed I do consider them premium in every sense of the word.
Your free themes are better than more premium theme.
Hold on
I always used free themes until I was lucky enough to win one of Brian Gardner’s premium themes – Rev Pro Media. In fact I was using one of his free ones before that.
I have found Brian to be very helpful on his forums and his themes are excellent. His themes “bring it” for me and I feel privileged to have the opportunity I’ve had to use it.
I use Options for my son’s site and it is superb.
Of course, if you pay for a theme you do have higher expectations of customer service.
Personally I don’t think some of these other pay-for themes (I won’t call them premium) realise that.
Well done.
CB
Go Justin. Totally agree with what you’re saying here.
I’m just beginning to use Joomla as a CMS for non-blogging web work and this is the state that WP would descend into without thinking about it, like you and many real WP users are.
There are virtually no decent free themes for Joomla out there (that I can find so far), try searching for Joomla themes and it’s all about the money. Not cool. And this is where WP would be in a while if we’re not careful.
Looking forward to Project M. Keep up the good work and I hope Korea is keeping you entertained.
James
Now I’m really curious about what Project M will be.
I’m so curious I am about project M, I can hardly contain myself!
I never really understood the idea behind pay-for-use WordPress themes. And the word premium has also had me badly confused.
But it’s good to know Project M will be a totally free-for-use project.
IMHO, you are the real definition of premium WordPress theme designer
I’m looking forward to seeing what Project M is.
There’s quite a bit of anticipation building for that!
I found your post to be an interesting read.
I believe that the consumer who is purchasing the junk theme is doing the WP community a disservice also.
They buy the theme and then blame Wordpress, their webhost or a handful of other people for the issues they encounter.
Just because the product has a price tag on it does not mean that it’s worth it!
Daisy
Thanks for the link to the post. They just had to show the worst stylesheet available with the Options theme on there.
Chris
Thanks for the support.
Andrew
I agree about businesses just hiring a Web designer. There are definitely affordable custom solutions. Plenty of designers are just looking to put together a portfolio and would take on smaller businesses at low costs.
Matt
Thanks for the kind words. I do try to give support because I feel that if I’m going to give you all this stuff, then I’d have to at least explain how it works.
John
I’ve always heard Brian is one of the best when it comes to support, which is one reason I pointed him out in the post. My aim is to not take down designers like him because he provides a “genuine” service. Trying to get rid of those “crap” themes though.
Remkus
Thanks. I know a few of those designers that provide great support and top-notch themes too, both free and paid. I don’t want any of those guys being lost in the crowd because of the saturated pay-for-use market that’s starting to form.
Steve
Thanks for the support and compliments.
cellobella
You got it right when you said, “I don’t think some of these other pay-for themes (I won’t call them premium) realise that.” I’ve actually spent the last couple of weeks looking at the state of the market and seeing what pay-for-use themes are available. Many of them don’t even have a proper support system set up; it’s not that hard to put together an install of bbPress. If you can’t manage that, then you definitely shouldn’t be releasing themes labeled as premium.
James
I also agree with you about where WordPress will end up if we keep moving in this direction. We’ve got this same business model popping up everywhere.
And why not? It works for some of the original premium theme authors; shouldn’t it work for us too?.
That’s what I’m presented with when thinking about the mindset of people hopping on the premium-theme-train. This is bad because no one’s being innovative, and before long, the average theme will cost money.
Ian
I hope I’m not building up Project M too much. I do believe it will be innovative in its approach to how we use WordPress themes though. Basically, it’s just my way of trying to think outside the box.
WordPress Modder
As promised, I’ll release a post about this within the month. So, not much longer to wait.
BoltClock
Thanks for the compliments. I’m trying to put together some of the details for my next post — about Project M. I will say, without giving too much away, that the direction it heads in will be / has been based on user feedback.
RebeccaJ
I can agree with you to an extent about consumers doing a disservice to the community, especially at the moment. However, in a year’s time with the road we’re starting to head down, the average WordPress beginner won’t know that there’s an entire community devoted to releasing quality WordPress themes for free because of all the paid themes out there.
I knew this was going to happen. People using the word “premium” for not-so-premium themes. I wouldn’t even call them themes because their so bad.
Glad I’m not the only one with plans to innovate in the free themes market.
Ptah
Glad to have you in the conversation here. I’m looking forward to seeing what you can come up with too. As long as leading, and new, theme authors keep innovating, then we can try to stay ahead of the pack of money-hungry [insert word for wild animals that roam in packs].
I’ve been following your stuff lately, and it’s looking good. I haven’t had a chance to play around with WPFreemium just yet though, but plan to.
You are so right on.
On a similar note, whenever I go to stadiums for concerts or sports and they charge 7 dollars for crap beer like Bud or Coors, they always have the “Premium Beer” option, which is like 2 dollars more for Corona or Heineken. Premium?! I think what they are trying to say is “slightly less crappy”.
Also, I think I know what Project M is, and all I’m going to say about it is: I’m really excited!
Justin, I’m really very keen on waiting that mentioned Project M.
For the premium themes market, I’ve only seen three genuine designs, Revolution Themes, Small Potato’s Portolio and iThemes, though I didn’t pay iThemes.
BTW, please kill Premium Themes, as most of them are crap. Options and Structure were worth to pay for.
I think your post is quite interesting, and I also share your sceptisism. I think many people live by the idea that Premium-products can make you rich like …. and ensure wealth and happiness for a lifetime, or more. But, very few do invent things like Skype or Google.
My opinion is that really good shareware, themes or whatever can be worth a lot for the user, and as a consequence, can be paid for. Those making sharewares for a living also need to charge for their products, as any other enterprise.
On the other side – there are many people (I believe you belong to this group) who do things for others because they enjoy the work, do not really need it for their living/salary, and most importantly, have a feeling that sharing a product/service has a bigger meaning, making the world a little bit better.
Justin, keep up the good spirit, but don’t work too hard. And drop me a line if you need free advice from a neonatologist
Dear Justin,
Whatever they said, whenever you hard, I always believe and support your aim and works. And let me say something, do what you believe!
I love WordPress Community too!
Cheers!
edwestin
Com’on! Corona is a premium beer!
If only I had thought of your analogy first…
Quite a few people have made some good guesses as to what Project M is. I suspect quite a few of them are right in some way or another. I’m actually in the middle of writing the announcement post for it, so it’ll be up sometime tomorrow.
J Mehmett
All of those premium themes are actually premium in every sense of the word from what I’ve seen and heard from others.
I’ll be trying to kill off some of the premium theme sites that are offering nothing back to the community.
StefanJ
I see some of these people are probably thinking of a great get-rich-quick scheme, but they don’t understand the WordPress community like some of the good premium theme authors.
The reason I do it is because I simply like fiddling with code. It’s not necessarily, at least didn’t start off as, a way to give back to the community. But, I think the ideas I’m working with now and will be working with in the future will be very WordPress-community centered.
I understand that some people are in this to make a living. I also believe that if you’re in that group that you need to love your work and the community surrounding it. Also a firm believer that you have to support your product. If you have these qualities, then you shouldn’t have a problem being successful (maybe not wealthy, but at least successful).
Thanks for the input and a fresh look at the premium market here in the comments.
mhawsayar
Looks like I missed you; you were caught up in Akismet’s wrath.
Thanks for the support.
I hv been a victim of this.
I bought Wp-Pemium theme some time back ( before option) came out. And severly screwed up by the developer. I hv not yet used the theme in any of my project. The guy mentioned something abt the theme and he has something available in it. Tht’s the useless theme I hv ever seen.
Much to my surprise when i asked for help he told me that he has lots of work n he cant help me in customizing it. If any one wish to buy Wp-Premium theem never ever buy that.
Please excuse me the theme is not Wp-Premium but wp-Remix theme.
Love you for those Free themes! Go Project M!
I have to say that I have no real problem with someone trying to make money from his labor.
Justin’s complaint is legitimate — crap is being sold at the same price as excellence.
But I think that what he identifies is not the need for people to stop trying to sell crap, but for someone in the community to take up the job of ‘trusted guide’, reviewing themes the way CNet reviews digital cameras.
With a set of standards in place, a review community could dispose of the substandard work simply by telling the truth.
I have to say that as a developer of very, very modest skills, access to the best work has made my job easier. I paid for one of the Revolution themes and it was the best money I’ve ever spent. It saved me literally weeks of work. (In fact, you can argue that the best “premium” themes are undervalued, when measured against avoided cost.)
A couple of missing thoughts from the above post:
I’m not opposed to free themes. Who could possible be? What one gives to the community is one’s own choice and Justin’s to be applauded and supported in some other way for his decision.
Another way in which the community could support those looking to create premium themes is to allow a would-be theme developer to submit his/her pre-release theme for quickie analysis — sort of a pre-review. Poor themes could get better, the community’s coding skills are enhanced, and a would-be developer has a sense of how his/her theme would do in the marketplace, whether free or paid.
Techie Z0ne
I’m sorry to hear that you had a bad experience with a paid theme. Of course, I’m happy to have you using the Options theme.
Ely
Thanks for the support on this. I think you’ll enjoy Project M.
Dave
I’m right there with you. No problem with premium themes if they’re actually premium. I assumed Brian’s name would come up with the Revolution themes, and I believe what he’s doing is benefiting the community because he’s really advancing the techniques used in themes, so much so that we’re all at a full sprint just trying to keep up.
I’d like to see a good review blog come up with themes. You have a good idea here. Now, if we could only get someone to fund the project…
When I saw the title of this article I was all set to argue the point with you until I actually read what you wrote. I currently use Mimbo (free) for my site and I’m thinking of either redesigning utilizing Options or doing my next site with Options.
It’s such a damn good theme.
Hoodgrown Magazine
I’m glad you read through the entire article then.
I did write what would’ve been a much more controversial post, but it didn’t quite fit with what my beliefs are about premium themes. I felt I didn’t give enough credit back to theme authors that had genuinely great themes and businesses. So, I completely deleted the post and started afresh.
Mimbo is a great theme, and Darren is a great theme developer with some interesting stuff. I’m glad you like Options. So much of the direction it has taken has been from user feedback, so feel free to tell me what you do and don’t like about it.
If I had found your themes a little earlier, I wouldn’t have bought the theme I’m using now. because your themes rock Justin.
I didn’t give much thought to the purchase, just found a nice theme i needed to have
Later on I discovered there was an ongoing discussion about the payable themes. Alas my purchase was completed, and I’m happy with the theme, but if I had to choose today your themes would win…
Well said, I planned to get one premium theme, too but I experienced the lack of support from the author during the customization talk till I happened to know Option; and there I stopped and said “YOU GUY ROCKS!”
Thank you Justin.
Mr. Tadlock, your themes are TOP NOTCH and your efforts are quite refreshing!
With that said, I blame you for my discontent toward the Premium News Themes by Adii. I plunked down a whole Benji for Fresh News and I expected a more versatile theme with numerous options… like your Options theme.
Needless to say, I was quite disappointed. Now, I’m down $100 and I’m stuck with a theme that is useless for me. I would have much rather donated the hundo to you for your generosity to the WordPress community.
Great post .. you can actually feel the emotion in your words.
I’m a plugin author and most of what I do is available to anyone who wants to use it. I even provide free support where I can (I say most because I have one plugin that has a paid-for-version, but that’s because it’s special and took months in the making)
As you say, Wordpress was built around the idea of community and there’s a great community out there. But there are also those that try to take advantage of people where they can. As you say, someone of the stuff out there is REALLY poor quality and gives everyone else a bad name. And when someone is forced to pay for it, well, that just takes the biscuit.
Thanks for the show of spirit. I’m subscribing to the blog and looking forward to hearing more from you !
trendminders
I’m glad you like my themes.
I will say that if you’ve found a theme (paid) that works for your site and you get any help you need using it, then it was probably a good purchase. I’m not against all premium themes, so long as they’re legitimately premium.
gofree
Thank you. I’m sorry you had a bad experience with the theme author before.
cK!
Well, if you ever feel like plunking down another 100 toward my themes (or, the upcoming Project M), then feel free to do so.
Owen
That’s exactly what I aimed to point out — some paid themes are of “poor quality” and are making genuine theme authors (with free or paid themes) look bad. It ruins that community experience we’ve enjoyed for so long with WordPress.
Hi Justin. You are breath of fresh air amongst all of the hucksters out there. I’m in complete agreement with you and kudos to you for standing by your principles.
I’m having the same problem with my niche that I created. There are now so many con-artists out there trying spin a fast buck out the pockets of the gullible that it just sickens me.
The blogosphere was built on the principal of sharing and helpfulness towards are fellow bloggers. Wordpress was born out of that conviction.
But today we find everything from the corner racketeer to mega corporations trying to exploit our beloved blogosphere. Stick to your convictions and set an example.
I tip my hat off to you.
I support what you are going to do. I think its the best for wordpress community, to have a great theme with no cost.
Great Post,
We recently purchased a premium theme because of time constraints. Funny thing is the author promised lifetime support.
What we got in the way of support was 1 word answers and almost a feeling of “don’t bother me please” when asking questions.
The very last time we buy anything for wordpress. Bring on Project M!
Good luck.
i’m agree with you, wordpress is a free!
Though you may consider me as one of the lurkers who just wait for the time to reap the fruits of your labor (themes) and use it, I agree that people with no decent ability and dedication should not sell pay-to-use themes. For those who can, I commend them, I commend you.
I use Options and Structures theme, and I am impressed that you offer them for free yet the quality of those two are way beyond that of numerous pay-to-use themes.
I totally support you and on your project M. Blessings!
Blog Bloke
The “hucksters” are the people that are really giving the entire community a bad name, not just us theme designers.
It’s even worse when companies get into the market while offering sub-par themes.
John
Thanks for the support.
Epat
Yes, WordPress is free. That’s not to say we can’t make money off it though. I just think we need to think outside of the box a bit with monetization.
Galwin
Structure was created because I just wanted to see if I could accomplish a few things. Options was created to see if I could push the system just a bit more, expanding on the ideas behind Structure.
Project M will be my answer to the premium theme market.
I have been looking for a Theme for a Week that doesn’t suck. Most of the Free themes are made with unfinished and not working parts and also the designers affiliate casino links at the bottom.
I used to think the way you do. As WP versions get better and more ‘state-of-the-art”, more free themes will simply stop working (or at the best they malfunction) with the latest/current version. Time and effort is needed to keep themes working and that’s what make theme premium or “pay-to-use” (as you mentioned)…or rather ‘pay-to-own-on-one-domain’ depending on license bought.
On top of that, many site owners (probably 8% of the market or more) are not prepared to be mistaken for another blog with the same look, and that means hundreds of blog owners.
There’s really no worry, pay-to-use themes now have much much more customisation feature. A very good free premium theme with customisation options (more than 2,000) is the Ikarus theme (google for it – you’ll find it in several places!) The Ikarus theme took its maker 3 months to create/modify and improve. I dare say not many theme makers who make free wordpress themes are going to spend months on making ONE free theme!
Pay-to-use or premium has its value and I think they’re gonna stick around longer, for as long as there’s demand for it.
Kelly
I definitely agree that commercial themes have their place. The point of the post was that I can basically count the number of actual premium (as in high-quality) commercial theme sites on one hand. It’d take many more hands to count the number of sites selling themes.
Hi Justin – I’m very late to this post, even though I’ve always followed your work with interest and admiration. But months later this is still a fascinating post, and I thought it was time to pipe up.
Of course, lots of people are offering to sell themes – some of which are of dubious quality and with almost zero support. Heck, we even decided recently to enter the field ourselves after a long period mostly specialising in building exclusive themes for businesses and agencies… but what we learned is that building really good, stable and flexible themes that extend on WP functionality is a trick in itself.
We’re often paid to customise other firm’s premium themes and we can confirm that a lot are flakey as hell. They break easily, use odd php code, and don’t really make the end user’s life an easy one.
But the real question is: Is there money to be made from hard work with WordPress? The answer is yes, of course. Automattic are doing so (with no significant rewards fed back to contributors to the project), as are many others. And it’s only fair that money can be made. We code because we enjoy it, but code is hard to do, and expensive to produce. We all contribute to the scene (about half our themes are GPL’d) and we hope to get something back.
And this brings up the next question – should all our themes be GPL? Well, we’ve discussed it, and we’ve decided that no, they shouldn’t. We haven’t made much charging for membership yet (it’s early days really) – but given I was writing shareware and freeware in the eighties and nineties I have experience of how many people will use you software compared to how many people will pay for it. And being British I’ve been brought up with an innate distaste for finding through advertising revenue. So we’re left with needing to give people reasons for joining – the first is exclusives – a lot of our work is GPL only, but member only for the first 2-3 months, and then the non-GPL stuff comes with some clever trickery on top.
There’s also the big big risk of monetising GPL work – someone less scrupulous could download all your work, and start their own themes club with it as the basis of what you’ve done. It would cost them a lot less than it did you, and if they did it right, few people would even realise they were paying the wrong person. They may not be happy, but the unscrupulous wouldn’t care. I think as the market grows this is likely to become a very real problem. I’ve already noticed how cheerfully people rip off content from my blog
I’m interested to see how Theme Hybrid turns out for you. These are interesting times we live in and I wish you the best of luck with it
I know just how hard it can be to build up something like this.
Dave
Well, I just want to say this: I love your theme and the “flavors” you posted, really useful, really cool. This being said, what you are doing is exactly the same a lot of premium themes designers are doing: provide a great free premium design and then: “if you want support, you gotta pay”, trying to catter the newbies out there. Don’t get me wrong, it’s deserved and I always thought people has to be paid for their work, I just find the post slightly… I don’t know, I don’t want to use the word “hypocrite”, but it’s the one that’s closer to what it looks. Since my English is pretty crappy, will try to re-word myself: there’s nothing wrong in making money from your hard work. It just sounds bad to criticize someone else for doing exactly the same you’re doing
David Coveney
Well, that comment might warrant it’s own blog post.
I’ve been there and done that as well. Actually, about a month ago I had to fix someone’s theme they had bought. The special thing about this particular theme is that it had come from what I previously thought was a trustworthy source.
It’s not really about the GPL though. Any argument either way about the GPL and WordPress themes will be trivial at best.
I say, just continue doing great work and providing customers with quality support. That’s what “premium” is all about in the end.
Fabio
If the word “hypocrite” comes to mind, then you might want to read what I said in the post again.
I don’t recall criticizing anyone that offers quality work and asks for money. Of course, if you think my work is mediocre (noted in the post), then yes, I am criticizing someone doing the same thing as me.
There are free support forums at WordPress.org that anyone can stop by and use. So, there’s no obligation to pay. What people pay me for is my time. To me, that’s worth a little bit, at least.
If it wasn’t for this post, many other theme designers would’ve never changed their business models. Take a look at the time stamp on this post and compare it to when the commercial theme business started to change. I’m not saying I’m the only person to blame for the sudden shift, but I seriously doubt it’s a coincidence.
Anyway, thanks for using one of my themes. I really suggest re-reading the post though because your comment leads me to believe that you didn’t pay attention.
Hi Justin,
I am absolutely amazed at the quality of your work. I have downloaded and tested no less than 40 wordpress themes including all of the revolution themes. Your work is absolutely incredible.
Will be keeping up with you!
Amazing Work Justin, even though im a great fan of Brian’s[ revolution] themes. But yes i do support your movement, because somehow these premium themes are hurting the wordpress community, and i agree with that.
Word up Justin you speak the truth.
There is enough ‘free’ garbage out there without us having to pay for more ‘premium’ garbage.
Thumbs Up Dude!!
Man, I really appreciate your work and what you have done for the wp community..
Will look forward to all your future endeavors..
P.S – And I totally agree with you man – screw premium themes!
This post and all the comments is more like shepherd – sheeps relationship. I can agree with the fact that there’s too many fake Premium themes available for sale. And so is with tons and tons of other goods – tangible or intangible. Once you buy a piece of shit – no chance to do it again, right? And so is with bad Premium themes. For Christ sake, this is how entire market works like!!!
So what if WordPress has been developed by community willing to share their knowledge freely. Nobody has forced these people to work for free. The same goes for WordPress developers. Why is so bad to sell WP themes and make a few bux for living? Why is that supposed to be so bad if one decided to charge for all the efforts and sweat invested into some theme? Not even prisoners work their asses off for free.
Justin, I wish you all the best with your project. You make nice and useful stuff, you write good articles but this one sux.
PS
Check your site/theme, HTML Tidy throws few errors not worth of your reputation.
kazouar — Screw you too.
If you had actually read through the article, you would have realized it isn’t really about people making money. I even said in the article that I didn’t have a problem with that. If you have read the article and didn’t understand that, I’m sorry. I can only assume that you’re a non-native English speaker and that there’s nothing more I can do for you.
Actually I did understand very well this pathetic article and I read the most of all articles you wrote here, I was your fan mate. Obviously your ego doesn’t allow critics so phrases like ‘Screw you too’ are acceptable. However, I’m not about to get so low and reply on that.
Beside, what else is project M than sucking money out of user’s wallet? Yes, it’s free but for a small annual fee of $20 – if one is expecting support. Stand behind your words mate and make it FREE if you can. Only fools work for free.
kazouar — Criticism? Is that what we’re calling being rude and disrespectful these days?
The first sentence you wrote in your earlier comment was rude. You called all of my readers “sheeps [sic].” That’s pretty disrespectful. Then, you go on to use the word “shit” in your reply. After that, you rudely used my Lord’s name. You follow that up with “asses” a bit farther down. Then, to top it all off, you said the article “sux [sic].”
You are “not about to get so low”? Please. You started down there. I’m just not afraid to roll around in the dirt myself, which is the reason for my reply.
If you want to come to someone’s site an offer an alternative view, that’s perfectly okay, especially if you’ve honestly read what’s being said. But, don’t come to my site and be disrespectful and rude to both me and my readers.
can always support,
and waiting for Project M
Good Luck
I support your opinion just as I continually support open source for everything. I have always perceived Internet as a free and useful tool for humanity.
Thanks! :”)
I used to work with WP themes and I agree with you. the premium market is not that much big a deal, I’d rather stick to “common” WP themes, it is way more profitable for me, by thr way
I’m agreed with you!
I’ve kinda rotated 540 degrees on this one!
I’ve always been a let’s-share-and-it-keep-it-free kinda bloke, and occasionally ventured into using paid solutions for web design (paid Joomla plugins for example, when the free versions just didn’t cut it)….but I’ve always come back to using free stuff wherever I can (360 degrees so far!).
But then I came across the Thesis Theme for Wordpress. And no, it’s not because of the affiliate scheme that’s in place to spread it virally (see – no affiliate link here!!)…but that did help me be motivated to spend the money on the developer’s version.
No, what *really* ‘sold’ me (literally) on Thesis was that it *finally* has the web-based design features that make it incredibly flexible, and what’s more VERY useable.
What I mean by this, is the sheer simplicity with which changes can be made to the design without hacking PHP code.
I’ve done a fair amount of php coding in the last few years for a telescope project that I run at my school (do a Wikipedia search on: Project Galileo if you’re interested…or a Google search for that matter).
So why do I shy away from make customized changes to my Wordpress blog by rolling my sleeves up & getting down ‘n’ dirty with the PHP???
The simple answer is: TIME.
Thesis saves me bucket-loads of time because of the way it separates the design layer from the features layer.
OK, so Wordpress, it could be argued does the very same thing..so why *pay* for a theme, when you can mod it for free?
Well, as I say…TIME…is the issue…I’ve got time to ‘waste’ by posting comments like this on other people’s blogs, instead of debugging php code that I’ve screwed up.
So, that makes up the other 180 degrees.
I’m with Thesis – a true Theme Framework.
And I didn’t get paid to write this either (really!!).
Cheers,
Dez Futak.
Cheers there.
In my case I rejected Thesis because when I tried to use multiple custom templates I had to jump back into PHP coding and write IF statements for every custom template while checking the post ID – this means every time I need to post an article and use the custom template I need to revisit the PHP code and add yet another post ID into it. Rumors are that an updated Thesis for WP3 is about to arrive but I have no time to wait and risk to get stuck with proprietary solutions.
Second issue I have are with themes with huge options in the backend. While as a newbie in Wordpress I appreciated those, I found out that the SQL side is badly hurt by immense option blobs at every page load. I even got my sharing account suspended once because of slow SQL queries and I started to appreciate Justin’s preference for almost no options for a theme. I am not saying Thesis is lacking performance here, just trying to make a point.
well, read “shared hosting account” instead of “sharing account”… no chance to edit the comments here?
You have a good philosophy! Been suckered for themes before – sometimes they are worth it, but largely the themes are either incomplete, have little help advice, incompatible or very invalid code! These people are essentially selling templates, not complete design solutions – they ALWAYS need extra work. When there are quality theme frameworks such as Hybrid around, premium themes especially seem a little pointless now.
Brian Gardner and Jason Schuller also have what most other designers don’t have… excellent customer focussed support… they know the value in not losing a customer.
For the 15 years I’ve been a consultant, there’s always been overpriced IT services whose results are mediocre at best. To name a few…
- Lotus Notes Developers when collaboration tools were all the rage
- Y2K remediation coders when the world was about to fall apart
- HTML drag-and-drop designers who were considered “coders” back in the day
I know plenty of people on a personal level who jumped on these bandwagons and fizzled out after a couple of years because their coding stunk and their hype stunk even worse. Those who overpromise and underdeliver are rooted out sooner or later.
It’s been over a year since this post… do you feel differently about the state of the premium theme market? It sure doesn’t seem to be fizzling out.
I came into the WordPress Community quite by chance…and have to admit it was a scary place to begin with. I came from a very non open source community, and still thrive there I should add. But WordPress has afforded me the opportunity to expand my business and I am grateful for it.
That said…
I have begun offering Child Themes for the Hybrid Framework…at a cost. So far I have received some great response on the themes…and added to the mix…some real criticism. One went so far as to tell me that I was not welcome in the community if I was going to charge for a simple child theme.
I had avoided the open source community for a long time…long before wordpress I charged for service and development on a couple of other “Free” products…and I often was criticized for “Making Money”. Comments such as “How can you charge for this…the software is free?” My response has always been…and remains…”But my time is not free…”
I am in business to make money…plain and simple…I offer service, selection and second to none support on all my products and services. Sorry, not going for selfless self promotion here…just stating a fact. My services and themes are not free…but my support is…I have never charged for a minute of support…ever. Even back in the day when long distance was not free…I called and supported my clients on my dime…
Sorry I am rambling…I just get angry…not with you Justin…but with the others that take the time to email and tell me that I am some sort of carpetbagger making money off your back. grrr…going to stop being an angry designer now…lol.
I love your theme Justin…without Hybrid, I would not be in business…I truly believe that. I made one mistake in the early days developing a site for a client and using a non child theme based “Premium” theme…I spent hours designing a new layout, and style sheet…then an upgrade to WordPress…and an upgrade to the “Premium” theme…and all my hard work was gone in a click of the mouse…thank god for backups…but it cost me and my client valuable time. I have never made that mistake again…Child Themes are the future of Wordpress…and I hope in a small way I can help move it forward with my Child themes…even if they are not free…
You don’t need to pay for a premium theme. A very professional and customizable theme is Atahualpa by BytesForAll. It’s by far the most user friendly and customizable theme I’ve encountered in WordPress. You don’t need to know css or php to create a very customized theme from it, he’s made a solid interface to make it easy.
Comment deleted for wasting Justin’s time, energy, and database space.
I read this post a few months ago when I first started getting into WordPress. I have to admit that I was rather confused by the anger projected in the post’s title.
I was also taken aback by the thought of working long hours, diligently learning the inner workings of WordPress. Applying myself deliberately to learn a new skill “To Make Money”. Thoughtfully planning what I want in a theme and and bringing what creative skills and talent I have to style a theme of my own making. Only to have someone make an angry statement “Screw the premium theme market”. Wow. How do you make money Justin?
I’m approaching the point to where I am going to start marketing myself as a WordPress theme developer and designer. As I said. I have spent long hours of frustration to learn not only WorldPress but a good deal of PHP(which is also open source). The thought of me producing my own themes and selling my services to add more customization or tailor that theme to a clients needs for free is ludicrous! The suggestion that I develop a theme for fun and then “give it away” after spending so many hours on it is outrageous! I’ll not take part in such economic idiocy. If that brings me scorn from a small amount of the community, then so be it.
I’ll be happy to provide a link to WordPress where others can obtain the source code but as far as my manipulation of that source code and my application of styles and functionality. They will be for sale.
If you think this post is about making everything free and having everyone live in happy La La Land, then you’ve missed the point. In fact, I even said in the post that I have no issues with people making money from their theme work. Then, I go on to say that I plan on making money off my own themes.
While the catalyst of this post is clearly money, that’s not what the argument is about. It’s about a little word sitting there in the middle of the post title, business ethics, and innovation.
Maybe I missed the mark with this piece if I’m having to explain its argument. And, it definitely wasn’t written in anger. If anything, I’d consider it a thought piece with a goal to get some people thinking outside the box with their theme business models.
I agree with your opinion, I Love Wordpress Comunity so
Justin, I am using your Get the Image plugin at the suggestion of a premium theme provider (Solostream) in what appears to be one-way symbiosis. Frankly, I spent about 12 hours looking for a really classy magazine theme that I could configure extensively without having to edit PHP and CSS (though I know both of those tools well). I wanted to focus on the site and the business, not on the technology. I’ve been very glad I spent the money on the theme.
Meanwhile, has Project M that you mentioned two years ago in this thread gotten off the ground? What is it? WHERE is it? I’d just like to see how you managed to come up with a way that made money without being inconsistent with your strong anti-premium-theme stance.
I am a newbie wordpress user and have had the devils own job at finding just the theme that suited me. Every one (free or paid) had something in it that didn’t suit me. Then I found the Socrates theme and it allowed me to do everything that I wanted my theme to do.
I make all my static sites using XSitePro and having to use WP after the ease of that was daunting. I’ve been reading so much about how everyone thinks WP is such an easy programme to use but after the simplicity of XSP2 it’s been a struggle.
I believe that if a WP theme offers numerous choices and there has been considerably more work put into the making and support of it, then to charge a fair price is reasonable. To ask someone to pay $300 is daylight-robbery.
Another thing I like about Socrates is the support service. I can’t fault it. The forum is helpful and supportive and the support services of Socrates themselves is fast, efficient and absolutely first-class.
I have used a lot of premium themes, but no more. So often the support has been appalling. I am now paying for a designer/dev for every project I do as it actually works out cost effective compared to paying for a premium theme and then going through the process of trying to communicate with the designer to try and fix bugs etc. I have not looked at your themes before but will do now. Thanks for this.
i agree with Justin in regards to the so called “premium” themes, they are a big rip-off, some of them are pretty average in design and not well coded. i came across one the other day on css mania, think it was called the fullscreen theme or something, it is nothing more than some free jquery plugins thrown together with wp and not even done well, and he is asking like $35 for it and $70 for the right to use on multiple sites, where do these people get off selling a theme which is made of up code that is free to all?
themeforest is great, a lot of people on there spend months and months designing/developing themes for there marketplace, and they deserve to make good money from it, there is some amazing work on there, but on the other hand there a lot of themes on there too which have been thrown together and not designed well, i find better quality themes on the repository.
if your a wp designer/developer and are doing themes for clients, this is a totally different story, as your proving a business service, each of your projects will be custom made and therefor you charge accordingly for your time. (this is what i do for a business too)
i want to do some themes for the market place, and i was going to sell them on themeforest, but i have another idea, why not give them away for free! imagine the traffic this would bring to ones site, it would be inevitable that some people would ask for an extra customization service, or ever there own custom built themes, that’s good business…just a thought anyway
So two years later and the premium theme market seems to be going strong. Did you watch Brian Gardner’s interview on Mixergy.com?
The profits are mind-boggling. I always develop child themes for client work, either using Hybrid or Genesis from StudioPress because it cuts development time and saves me and the client money.
From a customer, non-tech perspective, many, if not most of us who take their blog seriously and especially perhaps when it’s part of a business enterprise, have the perception that a paid-for theme is necessary and required since it would add value to their visitors’ experience of their site, enhanced status, professionalism, uniqueness etc.
I also fall into this category and although their might be no real justification for this perception, I can’t shake it off and am sticking to my ‘premium’ theme despite the hassles I have with it. To me and to most people, I think, reverting to a free theme would be tantamount to downgrading your site, image, business prestige and more. Devoid of truth as it may be, this is human nature and the reason why we all buy many stuff we don’t need. Mainly we purchase for emotional reasons and nothing will change that.
Hi there,
I think there are 3 main types of buyers for „premium” themes. First are the ones completely non-technical that are unable to find other solution than buying such a theme to get a complete package. Those are more vulnerable since buying a premium theme can be disastruous to the point to abandon it and look for another one or living with stupid limitations after discovering them.
Second type is technically aware ones that know how to code but lack the artistic brain (such as myself). We are usually paying for a nice css and prebuilt custom templates. With little effort I made several times the exercise to put the nice css over Hybrid theme with good results for both aspect and performance.
Third type knows how to use css, they do not need premium themes since they can just take a free framework and play around it. Those and others that can build their own themes in all aspects but are lacking the time to do so can also buy premium themes from time to time.
I think the market is saturated, but this will not end the selling of those themes simply because the above people will continue buying. However as a theme developer, yes, screw this market, I would not try to monetize from it. My business model now is to buy a premium theme, change it to fit my purposes and sell my services to the end user. I think this approach is beneficial for the end user since for a $35 expense I cut may hours of labor that would be more expensive and the result can be delivered much faster. From my own point of view it is beneficial because the end-user gets a larger design base to choose from and I can work more websites every month, thus utilizing my own abilites more efficiently.